Mom-wear brand House of Zelena has secured ₹7 crore ($800K) in a Seed funding round, co-led by Sprout Venture Partners and M Venture Partners, with additional participation from GSF and other angel investors.
This investment comes after its earlier angel round, taking the brand’s total funding to $1.2 million.
Growth and Expansion Plans
According to the company, the fresh capital will be utilized to strengthen supply chain capabilities, drive product innovation across maternity apparel, and enhance its mom-first ecosystem through technology integrations and community-building initiatives.
Founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena (HOZ) is on a mission to redefine maternity and postpartum wear by focusing on mothers first. Unlike baby-centric brands, HOZ designs its products around women’s bodies, comfort, and emotional well-being.
The brand has already launched category-first innovations such as postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear.
Community and Market Presence
Over the past two years, House of Zelena has built a strong mom community of more than 2.5 lakh mothers across India, generating over 45 million monthly organic impressions via its website.
“House of Zelena was born from a gap in the market—to create clothing that adapts to women’s real needs, while building an ecosystem that supports them inside and out,” said Hina Priyadarshini, co-founder of HOZ.
Looking ahead, the brand is set to expand its offline presence through community events and the upcoming SafeToFeed Café campaign. In September 2025, House of Zelena will also introduce a refreshed brand identity to further strengthen its connection with India’s growing mom community.
Key Highlights
- Funding Raised: ₹7 Cr ($800K) Seed round
- Total Funding Till Date: $1.2 Mn
- Investors: Sprout Venture Partners, M Venture Partners, GSF, angels
- Community: 2.5 lakh+ moms, 45 Mn monthly organic impressions
- Focus Areas: Maternity apparel, postpartum solutions, mom-first ecosystem
Disclaimer:
StartupByDoc maintains editorial independence. While some investors in Venturi Partners may also hold stakes in companies we cover, it does not influence our reporting or analysis in any manner.
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