Plush, the Chennai-based feminine care brand redefining hygiene and wellness for women in India, is preparing for a major growth leap with its upcoming Series B funding round. The company is raising ₹30.56 crore (approx. $3.6 million), marking a nearly 3X jump in valuation to ₹281 crore (~$33 million), as per filings sourced from the Registrar of Companies.
This round is being led by angel investor Ajay Kumar Aggarwal, who is investing ₹6 crore. He is joined by Careernet Technologies (₹5 crore), OTP Ventures (₹3 crore), Blume Ventures (₹4 crore), and a group of eleven other investors including Blue Ashva Varenya Fund, Rahul Garg, and Sumit Jalan.
The strategic funding round will significantly alter the company’s cap table. Post-investment, Aggarwal will hold 19.64%, Careernet Technologies 16.37%, and Blume Ventures 13.08%. Full shareholding details are available on TheKredible.
Founded in 2019, Plush has built a strong product line spanning period care, intimate wellness, skincare, and hair removal, focused on elevating feminine hygiene with modern, eco-conscious alternatives. Currently available in 500 retail outlets across metro cities like Bengaluru, Chennai, and Mumbai, Plush plans to expand into 2,000 stores within the next six months.
In FY24, the brand recorded a massive 84% YoY growth in revenue, reaching ₹28.87 crore, although it reported a loss of ₹4.4 crore. However, the company is projecting an impressive ₹60 crore revenue for FY25, signaling strong momentum.
With this round, Plush is not just raising capital—it’s staking claim to leadership in a traditionally underserved market. As India’s feminine wellness segment heats up, Plush is positioning itself as more than just a product—it’s a cultural shift.
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