India’s fastest-growing men’s fashion brand, Snitch, has successfully raised up to $40 million in its Series B funding round. The latest capital infusion pushes the company’s valuation beyond ₹2,500 crore, marking a significant milestone in its rapid growth journey.
Key Investors:
- The round was led by 360 ONE Asset (formerly IIFL Wealth).
- Other key participants include IvyCap Ventures, SWC Global, Ravi Modi (Founder, Manyavar Group), and several strategic individual investors.
Brand Snapshot:
- Founded in 2020, Snitch has emerged as a leading D2C fashion disruptor, catering primarily to Gen Z and millennial male consumers.
- Known for its trend-driven, affordable streetwear collections, Snitch follows a fast-fashion model similar to global giants like Zara and H&M.
- The brand has already crossed ₹100 crore in annual revenue by FY24, with strong digital penetration.
Utilization of Funds:
- Expand product offerings and strengthen presence across Tier I, II, and III cities.
- Invest in tech-enabled supply chain operations for faster inventory turnover and delivery.
- Launch exclusive offline brand stores to build a hybrid retail model.
- Scale marketing efforts with a focus on influencer collaborations and celebrity campaigns.
Why It Matters:
This investment signals growing investor appetite for scalable, brand-first fashion startups in India. Snitch is well-positioned to become a dominant force in the menswear segment by merging speed, style, and tech-driven retail innovation.
Bottom Line:
With a strong funding round and rising consumer demand, Snitch is not just growing — it is shaping the future of men’s fashion in India.
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