India’s vibrant festive season long associated with indulgence, gifting, and grandeur is undergoing a meaningful transformation. A new report by early-stage venture capital firm Rukam Capital, titled “Aspirations of New India: How Consumers Select, Shop, and Shape Brand Connections”, reveals that 61% of Tier-I shoppers are turning to homegrown brands, marking a pivotal shift in … Continue reading 61% Tier-I Consumers Choose Homegrown Brands This Festive Season: Rukam Capital Study